When it comes to eCommerce, there are 2 major KPI’s (key performance indicator) that will determine how well you are doing, or how poorly you
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any
Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions.
In the Search Engine Marketing (SEM) world, claiming dominance with the best search ads is a top priority. The fact is, there are an assortment
In a galaxy far, far away… Just kidding, here on Earth, not too long after COVID-19 began, Google decided to issue Google Ads COVID credits
Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a
There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what
In today’s paid digital marketing world, there are constant updates that we must stay on top of to be familiar with current terminology and the
While things change over COVID-19 (Coronavirus) or a pandemic, so does consumer buying habits, brands, and business, and selling is mostly an uncertain outcome. There
It certainly looks good. Google is getting a TON of great press on this. They might even try to portray themselves as heroes to the
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