Search Engine Optimization or SEO has become a way of leveraging your marketing dollars in a day where every penny counts. SEO isn’t an overnight factor in achieving success… SEO is the cross country run instead of a sprint – but, beneficial non-the-less. The major search engines evaluate pages based on their own internal algorithms which ultimately are designed to enhance the user experience and result in page rankings. The higher the better and here are some tips to ensure your provider is honest, ethical & can get you results you want.
NDA’s are common in the industry but, any company worth their weight in salt will have testimonials, past performance metrics and case studies for you to review. Ask for them and look to see similar types of clients to your business model or services.
How long have they been in business. Are they looked at in the good graces of the Better Business Bureau? Are their staff educated or certified. All great questions to ask during any sales presentation and ask for documented proof… not just lip service.
Will you get weekly or monthly reports. Do you get regular updates via phone. If there is a problem, do you get an email or does your account manager call you directly with a personal touch. Many are surprised over the level of and differences in how customer service is handled.
If they manage your SEO, can they also cross over into social media management like, Facebook… and do they have the capability to extend into other platforms like Pinterest, LinkedIn, Google + or another social media platform. Do they staff Pay-Per-Click experts if you wish to embark into that space? Can they make your old HTML website into something modern looking and responsive for mobile or tablet devices?
You don’t buy the first car you see on a car lot so, you shouldn’t decide to hire an SEO provider on the first and only path crossing. Take the time to research and do some due diligence on they type of company you wish to build a positive and mutually beneficial relationship with.