If you don’t know by now Google cares about the quality of experience you provide to their users. You can bid a higher CPC than all your competitors and still not show up higher on the page.
If you follow Google’s guidelines in terms of quality you’ll end up being rewarded with a lower CPC, and potentially gain higher position on the page for a lot less than your competitors are paying for lower positions!
What’s weighed into your Ad Rank?
- Your Bid
- Expected CTR
- Landing Page Experience
- Ad relevance
- Ad Formats