Learn Google’s Ad Rank Formula & How You Can Save Money By Paying

Last Updated on

If you don’t know by now Google cares about the quality of experience you provide to their users. You can bid a higher CPC than all your competitors and still not show up higher on the page.

If you follow Google’s guidelines in terms of quality you’ll end up being rewarded with a lower CPC, and potentially gain higher position on the page for a lot less than your competitors are paying for lower positions!

What’s weighed into your Ad Rank?

  1. Your Bid
  2. Expected CTR
  3. Landing Page Experience
  4. Ad relevance
  5. Ad Formats

Chief Economist Hal Varian at Google does a great job of explaining how the auction system works, and how you can effect your Ad Rank, and thus gain an advantage over your competition. This is the first time Google has updated their Adwords Auction and Ad Rank Video since revising their formula!

We are a leader in helping agencies deliver Pay per click management services to their clients.  Can we help you? Check out more about Our White Label PPC Services to learn more about what we can do to help your agency today.


Listen to our CEO’s podcast “The Daily Drive” to stay driven and get great business insights from top business leaders. – Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?
If so schedule a meeting here –