Learn Google’s Ad Rank Formula & How You Can Save Money By Paying


If you don’t know by now Google cares about the quality of experience you provide to their users. You can bid a higher CPC than all your competitors and still not show up higher on the page.

If you follow Google’s guidelines in terms of quality you’ll end up being rewarded with a lower CPC, and potentially gain higher position on the page for a lot less than your competitors are paying for lower positions!

What’s weighed into your Ad Rank?

  1. Your Bid
  2. Expected CTR
  3. Landing Page Experience
  4. Ad relevance
  5. Ad Formats
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