Internet network Traffic is expected to quadruple between 2009 and 2014, according to global technology company Cisco Systems’ Annual Visual Networking Index Forcast.
What will drive that growth over the next five years? Cisco is predicting online video.
Cisco’s forecast predicts that 767 exabytes of data (one exabyte is equivalent to one billion gigabytes) will be transferred online in 2014. Traditional web video and video-on-demand provided by television will account for 91 percent of that consumer traffic in 2014.
The predictions aren’t surprising as television brings video to web users. According to the Mashable Blog, it’s been rumored that Hulu, a provider of premium online video content, is offering a subscription model on the Xbox 360 as early as mid-June and eventually the iPad. As ventures like this become more common place, interest in watching video online may increase.
Cisco’s research also shows that online video surpasses peer-to-peer traffic, or file sharing services, for the first time this year. Peer-to-peer has been the largest portion of consumer online traffic and it will continue to grow but not at as fast as online video.
According to comScore more and more web users are watching more videos and for longer.
– In 2014, Mobile Data will be 39 times what it is in 2009
– By 2014 selected traffic will be 4 times larger than 2009
– By 2014 selected traffic will be the equivalent of 54 Billion DVDs