Last Updated on November 26, 2019
SEO services are becoming increasingly important for many types of businesses. Regardless of the products or services a company provides, ranking highly in search engines enables businesses to boost traffic and generate quality leads. Your marketing agency needs to offer quality SEO services as part of its package to clients. However, the challenge arises when your agency doesn’t have the capacity, experience, or ability to handle client SEO needs in-house. Using white label SEO services provides you the flexibility you need to handle complex SEO tasks without affecting other critical operations.
What is white label SEO? It refers to contracting/outsourcing the SEO needs of your clients to a third-party company. In essence, the SEO company handles all relevant SEO work for your clients on your behalf. You can then brand these efforts as your own private label SEO services to attract more customers and elevate your brand. With a white label provider, you’ll be able to attach your name on all SEO services (such as audits and reports) when presenting such services to your clients.
The Benefits of White Labeling
There are important reasons why your agency should consider providing SEO services via a white label company. White labeling SEO gives your business the additional flexibility to focus on its core competencies while attracting more customers. Here are additional benefits that outsourcing SEO can provide to your marketing agency.
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- Scale up your operations
The only way your business can grow is by offering scalable services and outcomes that are of benefit to your clients. For example, one of your clients may need SEO-optimized content to attract online traffic. By seeking such content from a white label company, your client may enjoy the results and continue to request for more content on a monthly basis. Working with a white label firm gives your agency the flexibility of scaling up this service and providing more content as necessary.
In this way, you don’t have to overstretch your capacity as the needs of your clients continue to expand.
- Obtain the specific SEO services that your clients need
Another benefit of outsourcing SEO is that you can package specific services according to the needs of your clients. For example, not all clients may need a comprehensive SEO package in the beginning. You can obtain customized packages such as regular SEO audits, keyword tracking, and content creation from a white label company. This allows you to focus on the specific needs of your clients without maintaining costly in-house operations.
- Save on costs
Speaking of cost, choosing to private label SEO can help you increase your margins while building up your brand. Because your agency will focus on its areas of expertise, you won’t need to hire and maintain costly SEO teams in-house. Contracting SEO is a clever way of providing high quality services to your clients without breaking the bank. Because your brand name is attached to all reports, emails, and audits carried out on behalf of your clients, you can elevate your band name and attract more customers.
How to Choose the Right White Label SEO Company
SEO services are becoming increasingly complex by the day. What started off as simply ranking highly in search engines has expanded into link building, comprehensive audits, PPC marketing, and much more. Therefore, choosing the right white label company to obtain contracted services can either make or break your SEO operations.
Here are important aspects to consider when selecting SEO services from a white label provider.
- Find out the specific SEO services available
One of the first things you should consider is the nature of SEO services provided by a white label company. While some firms specialize in only a few services such as keyword analysis, others provide comprehensive packages that include social media marketing and even online reputation management. In fact, some white label SEO firms are essentially digital marketing agencies that also have the capacity and expertise to offer SEO services.
The type of white label provider you select will depend on the needs of your clients, as well as the nature of your agency’s operations. For example, if most of your clients are just starting out with SEO and they’re on a limited budget, looking for a white label firm that focuses on specific SEO services may be the best way to go. However, as your client’s SEO needs continue to expand, looking for comprehensive white label services will become necessary.
- Will you be able to easily understand all reports and audits?
A dedicated SEO company may be familiar with highly technical jargon such as NAP citations and coding for websites. However, your clients will appreciate SEO audits that are easy to understand and that show them the tweaks necessary for driving traffic.
Make sure your white label firm can simplify deliverables into a format that’s easy for you to understand and share with your clients.
- Look for insights from references
Current and former customers of a white label service firm can provide you with valuable insights regarding how the firm operates. Through their experiences, you can learn if the company is trustworthy enough to share data with and whether the firm is focused on the needs of your clients. Data security, integrity, and customer service should be the guiding principles of any white label firm.
- How will client support be provided?
Due to the complexity of SEO services, your clients will require regular support from you or the white label provider. Many white label companies only do back end work and leave the communication aspect between you and the client. However, the white label firm may be in a better position to provide customer service to your clients.
Because your white label company is the one that’s handling all technical SEO components, you may prefer to have them directly handle client concerns. On the other hand, if you possess some SEO knowledge, then a backend model may be sufficient.
- The firm should take time to understand client operations
Your white label provider should also have a solid understanding of your client’s business. SEO is a comprehensive service that involves business consultations, a site analysis, keywords being used in a particular industry, and much more.
Therefore, your white label firm needs to understand your client’s operations and the specific areas that need adjustment to drive more traffic. This is a much better approach than a blanket SEO strategy.
Why That! Company Should Be your First Choice Among White Label SEOs
Finding the perfect white label provider of SEO can be challenging. With many different factors to consider, you may find it difficult to obtain all the service items on your list.
However, when you choose That! Company, you won’t feel like you are compromising. We are a fully-fledged white label, digital marketing, and sales support firm. By seeking our services, you can expect a holistic approach to SEO; from keyword analysis to client support services. We are your one stop shop for white label SEO, regardless of the needs of your clients. Ready to give us a try? Schedule your free consultation today.