Reaching top executives with video

Have marketing efforts to reach the top executive of the company whose business you want been unsuccessful?

If you haven’t already tried you might want to try the video.

A majority of business people are watching more videos online than they did last year, according to a survey in October 2010 by Forbes Insights. Most of those videos are being watched on business-related websites.

Nearly 60 percent of the survey’s respondents said watching the video was preferable to reading text on the same web page, and 22 percent said they liked reviewing information by watching videos instead of reading text.

The survey shows executives are doing more than just watching videos. About two-thirds visit vendor websites after watching the video and more than half search for information. This is especially prevalent among young executives who are more likely to embrace online advertising and marketing.