A reputation management strategy is an essential aspect of brand building, and it entails much more than ensuring that your organization receives positive feedback. Online reputation — goodwill and brand recognition — is quite hard to assess and challenging to fix. When it comes to the specific tactics for fixing a reputation, many CMOs, publicists, […]
Graphic design applications have come a long way in a short amount of time (ok it has been a while… but I’m old, I sometimes forget that), and as with all good things eventually, there is strong competition in almost every successful market space. That has for sure happened in the space of graphic design […]
Hello, November! Suddenly the end of the year has crept up on us yet again and Black Friday and Cyber Monday are right around the corner. Are you prepared for this top eCommerce holiday or does the thought of it start stressing you out? Take a breath, my friend, as we are going to pour […]
To be the best you can be at work, you need to be comfortable. Most people don’t think about their workspace as a living space when in actuality, you are spending a minimum of 8 hours a day at work. A comfortable workspace will have a positive effect on your output. There is more to […]
Humans are not very good listeners. For marketers though, listening to customers is one of the most important skills to have in their tool belts. Those marketers who listen are best prepared to respond to their audience’s wants and needs and solve their problems. I prefer to use the term “listening to customers” because the […]
In digital marketing, teamwork is key. It’s not about the individual, but rather about the whole team as a cohesive unit. These are some of the things you need to know to make sure your team is doing all they can for you and that your efforts are cohesive. Teamwork is a concept that has […]
Twitter is one of the most renowned social media platforms that has redefined the online marketing landscape. May it be pop-culture, health news, or politics– Twitter proves that it can be both a social networking tool and a search engine tool in which you can find the latest information about any topic. People talk all […]
Online marketing is a tough business and being a creative marketer can be even more difficult. In an industry where we are tied to our desks by the pant leg (or at least it can sometimes feel that way), staying an inspired creative content generator can be exceptionally tiresome. How can we honestly produce the […]
Throughout our human experience, we are quick to forget. We forget who we are, what we want, and why we do the things we do. It is important to remind ourselves of the reasons for our actions. We have been so consumed by our fast-moving capitalistic society we forgot to ask ourselves these important questions. […]
In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]
Many believe search engine optimization (SEO) is only useful for e-commerce stores. This couldn’t be further from the truth. SEO can help physical stores capture and convert more customers online like never before. You Need SEO to Drive Foot Traffic One of the biggest advantages of having an online presence is that you can drive […]
As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]
I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn. This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]
Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]
Imagine this: you’ve worked on a website for countless hours making sure all of your components are functional and your site is filled with quality content. Your site is live and is ranking well, maybe even climbing higher through the pages as you continue to develop and add things to your site. Everything looks great […]
Google has announced recently that it will be shutting down its game studio branch of stadia. While this news is sudden, it’s not shocking. Google has a long history of killing off products that for one reason or another were not deemed a success. In fact, there’s an entire site dedicated to it. But this […]
This post covers many, but not all, of the web development issues that we have experienced over our years of being in business. Some of these can be considered a hazard that may impact attempts at search engine optimization success. Blocks In The .robots.txt File Ownership Of The Core Files/Full Server Acces No Metadata Access […]
In any company where clients can call in or be called, there is a chance to offer them a first impression in business. This impression represents the characteristics of your business moving forward. Whether it’s for customer support, cold-calling, or a first-time call, the voice and attitude that greets the customer affect them. This will […]
This post is part three of my online shopping experiences this year. As I pointed out in parts one and two of this series, I do not do much shopping online. However, in the past two years, I have expanded my horizons. For the most part, have been let down at every turn. This post […]
