Tips of the Trade


Relationship Building | A Waitress Is Smiling While Handling A Glass of Orange Juice To A Woman At A Restaurant

Listen To Your Customers and Build Great Relationships

Humans are not very good listeners. For marketers though, listening to customers is one of the most important skills to have in their tool belts. Those marketers who listen are best prepared to respond to their audience’s wants and needs and solve their problems. I prefer to use the term “listening to customers” because the […]


The Initial Analysis Review: Expect Their Expectations

In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]

Initial Analysis Review Twitter Size

Why Physical Stores Need SEO | Image of Computer Screen with Bricks Displayed

Why Brick & Mortar Stores Need SEO

Many believe search engine optimization (SEO) is only useful for e-commerce stores. This couldn’t be further from the truth. SEO can help physical stores capture and convert more customers online like never before. You Need SEO to Drive Foot Traffic One of the biggest advantages of having an online presence is that you can drive […]


Identifying the Right Content for Your Business

As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]

Identifying the Right Content for Your Business

Content Marketing

How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]


Online Shopping – Caveat emptor – Online Vendors Be Aware – Part 1

I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn.  This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]

Online Shopping Experiences

dig marketing needs

Is Your Brick & Mortar Store Ready For Today’s Digital Marketing Needs Post COVID?

Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]


Common Web Development Issues That Can Impact Your Search Engine Optimization Results

This post covers many, but not all, of the web development issues that we have experienced over our years of being in business. Some of these can be considered a hazard that may impact attempts at search engine optimization success. Blocks In The .robots.txt File Ownership Of The Core Files/Full Server Acces No Metadata Access […]

Common Web Development Issues Affecting SEO | Laptop with Code On It

Making A Good First Impression In Business | Business People Meeting And Getting Introduced

Who is in Control of Your First Impression in Business? 

In any company where clients can call in or be called, there is a chance to offer them a first impression in business. This impression represents the characteristics of your business moving forward. Whether it’s for customer support, cold-calling, or a first-time call, the voice and attitude that greets the customer affect them. This will […]


How Audiences Work & How They Help | Cartoon Man Speaking To Crowd

How Google Audiences Work & How They Help

In entertaining, you spend countless hours creating a storyline and investing large amounts of money to put on a production. The effort isn’t extended for just personal satisfaction, but to have others enjoy your work. In news publications, you want to reach as many people as possible. You want to inform them of events locally, […]


Search Engine Optimization Campaign: Being In The Right Spot At The Right Time

Recently we had a client return to search engine optimization for one of their business units and gain search engine optimization success shortly after their return. This client had originally engaged our search engine optimization campaign management services in December 2016. The original campaign reached search engine optimization success throughout their search engine optimization campaign. […]

SEO Success