YouTube is updating its YouTube Shorts policy in early 2023 to provide short-form-focused content creators with expanded monetization options. YouTube Shorts, was introduced in September 2020 as a means for creators to record short-form videos using their phones. One can speculate that this was also a response to the explosive sensation of TikTok. Regardless of […]
YouTube is a great platform to create content and your social media channels should be an extension of your lead generation efforts, herein lies the importance of marketing on YouTube. As a business owner or marketer, it is important to understand what the users are searching for, what metrics should be tracked, and how to […]
Videos have a long history of being the most powerful and influential marketing tool a company can use. More than half of all searches on Google are for video content. With such an extensive reach, videos can be used to increase sales, build brand loyalty and even generate leads! But with this power comes responsibility. […]
Lifetimes are littered with evidence that opportunities to “make it big” really do come and go. For some, the moment never passes by without a solid effort to capitalize on what may be a life-changing trend, technology, or service for which the world is willing to pay handsomely. The sad fact is, however, most of […]
Utilizing YouTube to Help Your Business  I’m sure the thought has come across your mind as to how you can improve your reach, attract more customers to your business, and at the same time demonstrate your product/service on top of improving sales? If your business is up-to-date with the current times, then you’re already […]
