Utilizing YouTube to Help Your Business
I’m sure the thought has come across your mind as to how you can improve your reach, attract more customers to your business, and at the same time demonstrate your product/service on top of improving sales? If your business is up-to-date with the current times, then you’re already utilizing some form of internet marketing and advertising.
With that, hopefully, your next idea would be doing as much as you can when it comes to social media on all platforms. In a study done in 2017, it was determined that across all the different platforms out there, that there were around a total of 2.46 BILLION accounts which makes up about 71% of all internet users having some form of social media account.
When someone mentions social media as a business tool, most people tend to think of Facebook, Twitter, and maybe even Instagram; but one that many tend to overlook is YouTube. YouTube itself has somewhere in the neighborhood of 1 billion active users every single month along with an estimated 4.9 Billion videos being watched, and an average session ranging in the 40 minutes to 1-hour mark.
Now it doesn’t take an expert to realize that it would be nearly impossible for your business to appeal to or be relevant to a billion different people; but even if could get your business in front of even a tenth of that base, (which would be 100 million people), it would significantly improve your reach, in turn, increasing your chances of success.
YouTube is an online video hosting service that lets people share their videos. Businesses and individuals use YouTube to share or find videos, including entertainment, promotions, and instructional type videos.
YouTube is the most popular video hosting service, followed by similar services such as Vimeo, Facebook video, and Flickr. Like other social media channels, YouTube enables people around the world to interact, share, and create content through online communities.
Because it’s a video platform, YouTube may not initially seem like a suitable platform for marketing a small business—but now that comments on YouTube are tied directly to Google+, it’s a more social and influential platform than ever.
Creating and posting video content on YouTube is a great way to boost the visibility and credibility of your small business.
YouTube is not just a platform for sharing videos, but it’s also one of the most popular search engines on the web — second only to Google. And YouTube is the third most popular website in the world, with over a billion unique visitors each month according to the company. Using YouTube for your business has the potential for not only improving your search engine rankings but also energizing your current customers, as well as attracting new ones.
When creating videos on YouTube, it is imperative to focus specifically on the content your clients, prospective clients, or fans are searching for. That means your videos should be oriented towards serving their needs. When was the last time you called up a friend and told them to tune into the Home Shopping Network? I’m going to assume almost never. So, keeping in mind videos that look like infomercials are less likely to be shared. Providing tips and information people can use right away for their business increases the likelihood of your content being shared. Position yourself as an expert in the industry and use YouTube as part of a long-term public relations strategy, rather than working on just one sale.
Aside from offering quick tips and tactics, YouTube is an excellent place to upload client testimonials. Written testimonials can be tricky, and it’s difficult to determine if the testimonial was actually written/stated by real people. Video, on the other hand, makes the testimonial more convincing.
YouTube videos can be used to provide an office tour, to show a behind-the-scenes look at an event, or even to provide video biographies of people within your business. You can even interview leaders in your industry, or record presentations for people who would otherwise be unable to attend.
If you’d like people to see presentations you’ve made without your face on the video, you can create screen shares using paid products and then upload the videos directly onto YouTube. You can also broadcast a Google+ hangout or a live webinar directly to YouTube.
Because of its popularity and features, YouTube can be a very useful marketing channel for businesses. Your business could use YouTube to launch or promote products, express your brand’s ‘personality’, monitor feedback, provide customer service, and help your customers spread the word about your business.
Now as far as advertising goes YouTube is also an amazing platform to place ads with ease. Within the usual timespan spent on this platform, the user will be exposed to multiple YouTube advertisements, which is where your small business should be. More and more people are turning to the Internet for their news and television programming. Instead of running a commercial on more traditional radio, television, or print channels of advertising, running an ad on YouTube allows you to connect with potential customers with a much more targeted approach. Some of the targeting options include:
- Topic – Subject of the video content
- Demographics – Age and gender
- Keywords – Specific keywords relevant to the advertisement
- Placements– Pages relevant to the ad
- Category – User interest
Other points to consider that make Youtube advertising super effective are:
- Reach – As discussed above there are billions of users every day.
- Targeting – There are several options when it comes to targeting your ads such as Topic, Demographics, Keywords, Placements, and Category.
- Time – In comparison to other platforms, users tend to spend more time on YouTube than any other, which gives more of an opportunity for users to see your ad and maybe even more than once.
- Cost – With this platform you pay[per-view your ad which can run anywhere from $0.10 – $0.30 per view depending on the video’s quality, your targeting, and overall goal. Also, if a user skips your ad, you don’t have to pay for that view.
- Measurable – You can track the success of your video digitally by utilizing clicks. You can also see when someone dropped off from watching or when someone has watched the video more than once.
In a nutshell, if you haven’t thought about utilizing YouTube for advertising you’re missing out on an incredible opportunity to get our product/service in front of millions of potential clients. Even better, we here at TH@T! Company can take care of all of that for you from creating video advertising, posting, and keeping track of its performance so you don’t have to! Sign up for a free consultation to get more information on this and all our company has to offer here – https://www.thatcompany.com/schedule-meeting-today