It’s that time of the year again. Our children are returning to their studies. The 2010 Major League Baseball season is coming to an end and ceding its national pastime status to college and professional football. Labor Day, Halloween, Thanksgiving, Christmas and New bellsYear’s Day, believe it or not, are right around the corner.
If you haven’t already started thinking about your holiday advertising campaign, now is the time to make those plans. Marketers tend to start planning in August to gear up for a mid-October advertising blitz.
The day after Thanksgiving, dubbed “Black Friday,” is the biggest shopping day of the year when consumers across the nation clamor to department stores to purchase the latest in everything from electronics to apparel to toys. For online stores, the following Monday after Thanksgiving, known as Cyber Monday, will see a huge surge of online shoppers scouting for the best web deals.
Why should you advertise during the holidays?
Despite the economic recession, many consumers view the holidays as time for family tradition. No doubt many consumers have been saving their pennies all year long just so they could provide a traditional Thanksgiving, Christmas and New Years holiday. Consumers will be in the gift giving mood, so all of your advertising efforts – traditional and digital – must be in place before the holidays to compete in the marketplace. hat
Whether it’s direct mail, television, radio, print or the Internet, it’s time to start thinking about your media buys, radio spots, brochures and online ads. So, don’t procrastinate putting off tomorrow what can be done today. Make sure to order your brochures and flyers well ahead of the holidays and reserve advertising space with media companies to ensure you hit the target audience you want. Many publications plan their holiday editions well in advance and keywords become more competitive as the holidays approach. Find out now when deadlines publications have for holiday advertising. Giving yourself plenty of time to craft a message and promotion will ensure your advertising campaign is effective and will hit the turkeyconsumer nerve.
In the Fall during the run up to the holidays, search engine marketing efforts become more competitive. Business that normally don’t advertise throughout the year, begin to do so before the holiday season. For many online businesses, the success of the holiday season is critical. Online sales during the holidays account for a majority of an ecommerce website’s annual sales.
If your not advertising during the holidays, don’t think that your competition isn’t. Because they most likely are.
