If you haven’t already started thinking about your holiday advertising campaign, now is the time to make those plans. Marketers tend to start planning in August to gear up for a mid-October advertising blitz.
The day after Thanksgiving, dubbed “Black Friday,” is the biggest shopping day of the year when consumers across the nation clamor to department stores to purchase the latest in everything from electronics to apparel to toys. For online stores, the following Monday after Thanksgiving, known as Cyber Monday, will see a huge surge of online shoppers scouting for the best web deals.
Why should you advertise during the holidays?
Whether it’s direct mail, television, radio, print or the Internet, it’s time to start thinking about your media buys, radio spots, brochures and online ads. So, don’t procrastinate putting off tomorrow what can be done today. Make sure to order your brochures and flyers well ahead of the holidays and reserve advertising space with media companies to ensure you hit the target audience you want. Many publications plan their holiday editions well in advance and keywords become more competitive as the holidays approach. Find out now when deadlines publications have for holiday advertising. Giving yourself plenty of time to craft a message and promotion will ensure your advertising campaign is effective and will hit the turkeyconsumer nerve.
If your not advertising during the holidays, don’t think that your competition isn’t. Because they most likely are.