Last Updated on July 19, 2021 by That Company Staging
In my typical day of educating others on the benefits of wholesale SEO services, I get plenty of feedback. People who I have just met become solid acquaintances and often, “partners” in business. When that takes place, they have created a “job” for themselves. Although it is more like owning a business, they can earn a very good living. My part in the process is enjoyable, too. I meet many ambitious entrepreneurs, eager to tap into a great opportunity. Is it too indulgent to work while having fun at the same time?
When COVID-19 struck this country, many of us here at That! Company wondered how it would impact our Strategic Partners. Would they disappear? Would their efforts be curtailed entirely? The same questions extended to those who had invested in the higher-level White Label partnership with us. Would we still be providing wholesale SEO services and PPC management at the level we were pre-Covid?
Did Demand for Wholesale SEO Services Decline in 2020?
Amazingly, the level of interest in starting a home-based business ran parallel with the raging virus infection rate. We had more calls from potential partners who were looking to take a step toward financial independence than ever before! The pandemic was the petri dish to a renewed entrepreneurial spirit. The calls came from all over the country and abroad. Individuals were motivated to take their income into their own hands.
It was amazing. It still is. While many have stayed home and elected to receive assistance from the government to make ends meet while avoiding public contact that might introduce risk from exposure, others have forged ahead. Armed with varied levels of experience, from no marketing background to former VPs of Marketing for global conglomerates, I now speak to one common characteristic: These folks sense an opportunity is at hand.
The opportunity is to become a partner in digital marketing whereby That! Company will handle the “wrench turning.” While the partner goes about finding the prospects, That! Company works in the background, managing pay-per-click campaigns, social media marketing, and wholesale SEO services the partners count on.
To be clear, there is a difference between a That! Company “Strategic Partner” and a “White Label Partner.”
That! Company Strategic Partnership Illustration
A Strategic Partner engages with us for a minimal cost to become a representative of the digital marketing services we provide. When a prospect they introduce to us becomes a client, the Strategic Partner receives a commission. The commission continues for as long as the client remains engaged for those services. They have no responsibilities after making the connection. It is a brilliant and simple way to earn a passive income with relatively low effort!
Think about it. You meet a business owner in your daily routine, let’s say it’s a local appliance repair company. You find the owner to be respectable, fair, and hardworking—just the type of business you like to support. However, you also noticed the business had no presence on the “Map Pack” in your Google search. In fact, if you had not simply seen their sign while driving by, you might have never met.
You bring up the subject of digital marketing. You discover the owner has no clue “how it works,” but would like to compete better if the opportunity were explained. Your door just opened. You have the connection to make this a win-win for both you and the owner. You do not need to know all the answers, in fact, all you need is to set an appointment with your That! Company Digital Strategist. During that 45-minute online meeting, the owner will get truly valuable information. We will conclude by offering options that might dramatically change that business. You would be helping someone you want to succeed, and you would also be rewarded for doing that.
Frequently Asked Questions about That! Company Wholesale SEO Services:
Can I trust wholesale SEO services to be done right?
That! Company trains each of its SEO consultants to become experts that can recognize and repair technical deficiencies and under-optimized web content.
Will my client learn that the SEO service is being done by a White Label?
No! Confidentiality is paramount in a White Label SEO partnership. We back this with a non-disclosure agreement and your own inbound phone line that will always be answered by staff identifying your agency by name.
How do wholesale SEO services make good business sense?
With That! Company white label partnerships, your agency can “expand” rapidly and take on new clients easily. It is like adding a huge production staff overnight—without the salary overhead! You immediately get fully trained, professional, experienced staff. You also get sales support to close contracts and ongoing client support via regular reports and direct contact with clients by consultants.
Will I make more money using White Label services like SEO, PPC, and SMM?
The benefit to the bottom line comes with the ability to scale easily. While growing a small agency to accommodate higher client volume is a common chokepoint, offloading new business to That! Company makes growth simpler.There are very few true business models that can offer such a return on investment as becoming a That! Company Strategic Partner or White Label Partner. Click To Tweet
That! Company White Label Partnership Illustration
The White Label Partner is typically one who has a higher level of digital marketing experience. They often will have an established company that is up and running. They may have a website and past clients they have served. In short, they want to continue doing business as their own company but need some support. Maybe they need a resource to help them scale up with increased work volume. Others may want to expand their services to areas they do not currently offer.
For example, an existing agency may be experienced in running pay-per-click (PPC) campaigns on Google Ads, but has no idea how to optimize rankings. This would be where wholesale SEO services for agencies can meaningfully expand a business. The partner realizes the benefits of wholesale SEO services without having to hire new staff or learn the many intricacies of SEO.
In another case, an agency may be successfully executing a broad line of digital marketing services already. They may have no need for PPC, Social Media, or wholesale SEO services. Then, one day a new prospect says they need online Reputation Management, which is a highly specialized service. The value of this type of client is high and they could be engaged for several years. It would be best to have the expertise of a digital marketing white label provider like That! Company behind you to fulfill that service.
The advantage of a partnership with a white label digital marketing company like That! Company is clear: You can serve more clients with more services while retaining control of your brand. The earned revenue under this relationship is also greater than in the Strategic Partnership. Pricing remains under your control.
What Sets That! Company Wholesale SEO Services, PPC Services, and SMM Apart?
In both partnership scenarios, That! Company offers what very few others do in this White Label space: Sales support. This is where we can impress your prospects with knowledge, research, integrity, and value. There is no cost or obligation for this, but the value is incredible.
Partners will invite their prospects to a 45-minute meeting where our Digital Strategists will present research on the prospect’s company and their top competitors. We will address their website and its ranking keywords, its performance, the technical health of the site, and any blatant deficiencies. We explain the influences the site has on user experience and Google’s ranking and authority assessment.
These are areas we improve for hundreds of clients annually. We are doing this for clients brought to us by Strategic Partners, just as we are executing these wholesale SEO services for agencies who have become our White Label, marketing partners.
We also review the PPC landscape. Our Strategist will deliver data on the cost-per-click of numerous keywords and evaluate the viability of a PPC campaign for the prospect. We can compare competitor PPC campaigns from the recent past. These reviews often provide us an opportunity to note how we would take a different approach.
Our presentation also dives into the prospect’s social media presence. Organic activity and interactions are observed, and their following is assessed. If a paid ad campaign in social media appears advantageous, we can recommend that as well.
What Business Model Can Compare?
There are very few true business models that can offer such a return on investment as becoming a That! Company Strategic Partner or White Label Partner. Sales support, time-tested digital marketing services, client relationship development, and transparency are simply unheard of in this industry. For either partnership category, the revenue can overshadow the one-time startup fee faster than any business opportunity you are likely to find.
If an individual or agency owner wants to boost personal income—and who doesn’t—having digital marketing experts on-call to close new business is the ticket. That! Company has the proven plan, the turnkey documentation, and the experience to provide exceptional PPC, SMM, and wholesale SEO services to boost the bottom line.