Monthly Archives: December 2013

That Company Wishes You a Happy New Year!

Last Updated on December 6, 2018   It’s been another great year with our clients, and we’re excited for a successful 2014! If you’re a new customer, a long standing client, or a new prospect we appreciate having the opportunity to work along side you. We look forward to another successful and fun filled year with you. From […]

Using Broad Match Modifier

Last Updated on December 6, 2018 You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your ads. Since broad match modifier allows you to target searches that include at least one of your keywords, it can help increase how relevant […]

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How To Improve My Impression Share

Last Updated on December 6, 2018 According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In other words, Impression Share percentage is the size of the pie that you received in comparison to the whole. You may wonder “How can […]

Google Tag Manager 2013

Last Updated on December 6, 2018 As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This blog will be the first in a series to discuss this new tool Google has provided for simplifying the adding of tracking code on […]

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Is Search Engine or Social Media PPC for Me?

Last Updated on December 6, 2018 You mention pay per click advertising and I immediately think Google and Bing/Yahoo, but we can’t forget the other “big dogs” on the block; Facebook and Twitter for starters. You can shell out money through any paid-for-audience medium then hope for the best in the fact that you’re, at […]