Monthly Archives: December 2013


That Company Wishes You a Happy New Year!

Last Updated on December 6, 2018 by That Company Staging   It’s been another great year with our clients, and we’re excited for a successful 2014! If you’re a new customer, a long standing client, or a new prospect we appreciate having the opportunity to work along side you. We look forward to another successful and fun […]


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Cold Calling isn’t dead. It’s very much alive

Last Updated on December 6, 2018 by That Company Staging Cold calling is a vital marketing channel for many businesses. Not everyone will be looking or think they need your business or services. So how do you reach the people that do not see you TV ads, online marketing campaigns, or they simply overlook you? […]


Using Broad Match Modifier

Last Updated on December 6, 2018 by That Company Staging You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your ads. Since broad match modifier allows you to target searches that include at least one of your keywords, it can […]

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How to Setup a Google Video Campaign

Last Updated on December 6, 2018 by That Company Staging Step One Link Adwords and YouTube accounts Linking your accounts is an optional step, but can help you save time when you’re creating new video campaigns and ads. When you link the YouTube and AdWords accounts, you’ll be able to choose which YouTube videos you […]


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How To Improve My Impression Share

Last Updated on December 6, 2018 by That Company Staging According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In other words, Impression Share percentage is the size of the pie that you received in comparison to the whole. You […]


Google Tag Manager 2013

Last Updated on December 6, 2018 by That Company Staging As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This blog will be the first in a series to discuss this new tool Google has provided for simplifying the adding […]

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Is Search Engine or Social Media PPC for Me?

Last Updated on December 6, 2018 by That Company Staging You mention pay per click advertising and I immediately think Google and Bing/Yahoo, but we can’t forget the other “big dogs” on the block; Facebook and Twitter for starters. You can shell out money through any paid-for-audience medium then hope for the best in the […]