Google Adwords Keyword Insertion is what they refer to as the ability to dynamically update ad text in your ad variation with the keyword that
Have you ever come across a asterisk in your Google Analytics and wondered what it actually means? The answer is simple… it represents your Google
So what are Sitelinks? they are ad extension that let you show additional ad text with links to extra pages on your website. They
The other day I was adding new columns to one of my Adwords Campaign and found that Google had added a couple of new Conversion
You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your
Step One Link Adwords and YouTube accounts Linking your accounts is an optional step, but can help you save time when you’re creating new video
According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In
As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This
Google is now displaying a yellow “ad” icon next to search results. This expansion is now being seen across all desktop searches in the US.
Mid 2013 Google has made it a little easier to link Adwords and Analytics. Linking the two gives you access to import goals, conversions, metrics,
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