So you’ve started your Google Adwords campaigns and things are up and running, but you are not getting the conversions that you had hoped for.

Lets face facts… Not every click is going to convert into a sale or lead in your PPC Account. Brand awareness is going to almost

Google Adwords offers a number of different ways to view data that can help you optimize your campaigns. However, that’s not the only tool you

If you don’t know by now Google cares about the quality of experience you provide to their users. You can bid a higher CPC than

First off my thanks to Susan Waldes at Search Engine Land for publishing this recent discovery. Now, we’ve long desired the ability to create single-device

  One thing that people have enjoyed in Google for years now are Google Product Listing Ads. Merchandisers have been able to upload their product

Google Adwords Keyword Insertion is what they refer to as the ability to dynamically update ad text in your ad variation with the keyword that

Have you ever come across a asterisk in your Google Analytics and wondered what it actually means? The answer is simple… it represents your Google

  So what are Sitelinks? they are ad extension that let you show additional ad text with links to extra pages on your website. They