Pay Per Click (PPC) Advertising is constantly changing, an evolution process that must be kept up with to verify your account is performing the best

Writing the proper ad for Google is essential for any advertiser. Using the proper keyword, punctuation of the keywords and having a professional looking ad

So you’ve started your Google Adwords campaigns and things are up and running, but you are not getting the conversions that you had hoped for.

Lets face facts… Not every click is going to convert into a sale or lead in your PPC Account. Brand awareness is going to almost

Google Adwords offers a number of different ways to view data that can help you optimize your campaigns. However, that’s not the only tool you

If you don’t know by now Google cares about the quality of experience you provide to their users. You can bid a higher CPC than

First off my thanks to Susan Waldes at Search Engine Land for publishing this recent discovery. Now, we’ve long desired the ability to create single-device

  One thing that people have enjoyed in Google for years now are Google Product Listing Ads. Merchandisers have been able to upload their product

Google Adwords Keyword Insertion is what they refer to as the ability to dynamically update ad text in your ad variation with the keyword that