Step One Link Adwords and YouTube accounts Linking your accounts is an optional step, but can help you save time when you’re creating new video
According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In
As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This
Google is now displaying a yellow “ad” icon next to search results. This expansion is now being seen across all desktop searches in the US.
Mid 2013 Google has made it a little easier to link Adwords and Analytics. Linking the two gives you access to import goals, conversions, metrics,
Setting up a Re-marketing Campaign for your Adwords account isn’t all that difficult. However I thought it would be a good idea to write a
This month’s blog provides some Adwords Editor (AWE) tips. AWE is a desktop tool you can use to make off line changes to your Adwords
Unlike the first impression when meeting someone; EVERY impression counts in pay-per-click advertising. Don’t believe me? You must if you checked your click through rate
When assembling your Google Adwords campaigns one of the most overlooked things is relevancy. Some people have the thought that they can just throw
One of the most commonly asked questions that I get is “What tips do you have for someone just starting out in Pay Per Click?”.
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