An Invalid click refers to clicks on AdWords ads that Google suspects are not the result of genuine customer interest. Invalid clicks can be performed

This month’s blog is focused on an optimization technique for your Google Display campaigns. The key idea behind a display campaign is to get your

Remarketing in AdWords is a great way to market to potential clients or customers who have already shown an interest in your particular services or

Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the sidebar

When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an

We have all heard this saying before. In the case of a PPC account, it’s true. Yes, you can spend advertising dollars on targeted ads

Google has been making a number of changes recently to help make ad variations cleaner. The most recent update involves Google now disallowing “IP addresses

Setting up an AdWords account search and display: When you set up a new campaign, there are a few things you need to have in

Fishing where the fish are We often use analogies to get points across.  In marketing a phrase I often heard sitting at the feet of