Google Adwords Customer Match (Part 1 of a 2 Part Series): Audience Creation
Identity Based Targeting Google officially released Customer Match late 2015, an Identity Based Targeting option for Adwords. So why am I bringing this up to
Identity Based Targeting Google officially released Customer Match late 2015, an Identity Based Targeting option for Adwords. So why am I bringing this up to

customers with a wide variety of interests. You can choose the sites you want your ads to show and to reach just the right target

t 1 of an ongoing series of Best Practices for Google Adwords Over the years I have managed many paid search accounts for a
Writing Ad Creatives can be difficult for some, but if you follow a few simple steps, you at least have the ground work for creating
So you’ve gotten your Pay Per Click campaigns off the ground and running pretty smoothly. But as with most things, especially things that you are
Over a year ago, Google talked about a new flexible report editor and it is finally available across all accounts. They started in the Spring

The Scottish novelist George McDonald once wrote: “to be trusted is a greater compliment than being loved.” In today’s world of marketing—especially digital marketing, winning

Are you marketing your business online through Adwords, BingAds, Yahoo, Facebook, LinkedIn or any other platform you may be advertising in and you are not

We all have the vision of having the best pay per click (PPC) campaigns where we have the best keywords, the best ad copy, best

For many years it seems that Bing Ads has been running far behind Google Ads in the Paid Search marketplace. However, in 2016 it seems
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