When assembling your Google Adwords campaigns one of the most overlooked things is relevancy. Some people have the thought that they can just throw

One of the most commonly asked questions that I get is “What tips do you have for someone just starting out in Pay Per Click?”.

You’re browsing online for a new sports grill to go to and you come accross a Google-ad displaying, in the first line, ” Top 10

An Invalid click refers to clicks on AdWords ads that Google suspects are not the result of genuine customer interest. Invalid clicks can be performed

This month’s blog is focused on an optimization technique for your Google Display campaigns. The key idea behind a display campaign is to get your

Remarketing in AdWords is a great way to market to potential clients or customers who have already shown an interest in your particular services or

Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the sidebar

When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an

We have all heard this saying before. In the case of a PPC account, it’s true. Yes, you can spend advertising dollars on targeted ads