Best Practices for Selecting and Managing Your Keywords for Google Adwords

t 1 of an ongoing series of Best Practices for Google Adwords   Over the years I have managed many paid search accounts for a variety of different clients across multiple industries. However, one thing remains consistent with each of the clients. They all want to know how things work. Inevitably, no matter what topic […]

Best Practices For Creating Ad Variations

Writing Ad Creatives can be difficult for some, but if you follow a few simple steps, you at least have the ground work for creating good ads. The main idea behind the steps I have listed below are all based around relevance, visibility and testing. Throw these in the pool with Call To Actions and […]

Evolving Practices in SEO

The Need To Evolve – Why Practices Must Be Constantly Examined In The SEO Industry SEO was a simple beast once. You wore a white hat and you tried to help clients by advising them to add good content and tag everything properly. Or you wore a gray or black hat, and tried to game […]

What Are Offer Extensions and Best Practices

Offer extensions allow advertisers to promote special deals alongside their text ads. When customers search for their favorite products/brands, they will be able to view relevant offers. The offer headline will be visible under the main text ad along with a “View Offer” link.   Offer Extension Best Practices: Ensure your offer is redeemable at […]

Content Curation Best Practices

Content Curation Best Practices From the Legal Perspective:    If you are the creator of a news aggregation website, what should you do to protect yourself against lawsuits? Short of licensing all the content you use, there are certain best practices that you can adopt that are likely to reduce your legal risk.     […]