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That Company Live

Author: That Company Live

Understanding Impression Share

Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really

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Bing/Yahoo Product Ads

  One thing that people have enjoyed in Google for years now are Google Product Listing Ads. Merchandisers have been able to upload their product

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On-Page SEO Part 2

My last blog was on the importance of Titles. This one deals with Title tags’ little brother, Meta-descriptions. First and foremost, Meta-descriptions need to be

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On-page SEO Part 1

There are essentially three major parts of SEO—content, off-page (or back-linking) and on-page SEO. On-page is probably the easiest to do, and perhaps for that

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