Yearly Archives: 2013

That Company Wishes You a Happy New Year!

Last Updated on December 6, 2018   It’s been another great year with our clients, and we’re excited for a successful 2014! If you’re a new customer, a long standing client, or a new prospect we appreciate having the opportunity to work along side you. We look forward to another successful and fun filled year with you. From […]

Using Broad Match Modifier

Last Updated on December 6, 2018 You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your ads. Since broad match modifier allows you to target searches that include at least one of your keywords, it can help increase how relevant […]

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How To Improve My Impression Share

Last Updated on December 6, 2018 According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In other words, Impression Share percentage is the size of the pie that you received in comparison to the whole. You may wonder “How can […]

Google Tag Manager 2013

Last Updated on December 6, 2018 As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This blog will be the first in a series to discuss this new tool Google has provided for simplifying the adding of tracking code on […]

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Is Search Engine or Social Media PPC for Me?

Last Updated on December 6, 2018 You mention pay per click advertising and I immediately think Google and Bing/Yahoo, but we can’t forget the other “big dogs” on the block; Facebook and Twitter for starters. You can shell out money through any paid-for-audience medium then hope for the best in the fact that you’re, at […]

Linking Adwords to Analytics

Last Updated on December 6, 2018 Mid 2013 Google has made it a little easier to link Adwords and Analytics. Linking the two gives you access to import goals, conversions, metrics, and remarketing lists from Google Analytics into Your Google Adwords account. Likewise, your Adwords data will import into your Google Analytics account. First make […]


That Company White Label Digital Marketing

How to ensure SEO success

Last Updated on September 14, 2018 There are no guarantees in life, but there are intelligent ways to invest your money. SEO takes time and a lot of effort in order to enjoy the fruits of your labor. If you want to ensure you’re headed down the most profitable route for your company; then it […]

The #1 Roadblock to SEO Success

Last Updated on September 14, 2018 Red tape. “I have to get this approved by my manager” or worse “I have to get this piece of content approved by our committee”. If you want SEO Success you have have to remove the roadblocks by empowering your employees. If your employees aren’t empowered then they’re waiting, […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Penguin 2.1 it’s Effect and How to Recover

Last Updated on September 14, 2018 Recently, Google rolled out Penguin 2.1 to help “clean” up the internet space due to the increasing problem of excessive or spammy looking backlinks.  In the past, tactics like link stuffing and excessive backlinks have been used by some Search Engine Optimization (SEO) practitioners to artificially boost page rankings.  […]

Dino Links!

Last Updated on September 14, 2018 Not to many years ago, in the primordial days of the search engines, great links walked the web lords of all they connected. Champion among these was the Directasaurs Rex. Towering above the other linkasaurs the great Directasaurs held hundreds if not thousands of links to everything under the […]