Yearly Archives: 2020


Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]

Get Keywords Easily With Google's Keyword Planner

Microsoft Advertising: Bing Ads Rebranding and New Life

Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]

Microsoft Advertising

Search Engine Optimization Campaign Challenges

Search Engine Optimization Campaign Management Technical Challenges

Those that have been in the search engine optimization industry for some time know that no two search engine optimization campaigns are the same. Many times, we run into technical challenges that have a negative impact on search engine optimization results. Often, correcting them are out of our control. Technical challenges go far beyond standard […]


How to Keep Your Sales Pitch Fresh – How About Asking a Question of the Day!

So, I’m in the sales department here at That! Company and have been working here for the last 11 years. I’m specifically in charge of detailing how our white label process works to ensure it is a good fit for a prospective partner and their customers. I have a general list of questions I ask […]

Ask a Question of the Day

SEO Content Creation and Consolidation to Boost SEO Rankings

SEO Content Creation and Consolidation to Boost SEO Rankings

Many aspects boost search engine optimization (SEO) rankings. The one that we will touch on here is SEO content creation, both in developing the content and consolidating content. Both are important to strengthening a website’s overall authority on specific keywords. We will discuss some basics of content creation, including proper keyword research and usage, SEO […]


Who Sees Your Ads Featured

Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]