Yearly Archives: 2020

Easy Keywords with Google Ads Keyword Planner

Last Updated on January 5, 2021 While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again […]

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Microsoft Advertising: Bing Ads Rebranding and New Life

Last Updated on March 9, 2022 Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the […]

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Search Engine Optimization Campaign Management Technical Challenges

Last Updated on August 31, 2021 Those that have been in the search engine optimization industry for some time know that no two search engine optimization campaigns are the same. Many times, we run into technical challenges that have a negative impact on search engine optimization results. Often, correcting them are out of our control. […]

Take Time for Yourself, Family, & Friends

Last Updated on December 21, 2020 Are you stressed out or are you handling life accordingly right now? How are you handling downtime during regular work hours or while working remotely? By downtime I mean how are you handling time for yourself as a person, as a family member, and as a member of society? […]

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How to Keep Your Sales Pitch Fresh – How About Asking a Question of the Day!

Last Updated on August 31, 2021 So, I’m in the sales department here at That! Company and have been working here for the last 11 years. I’m specifically in charge of detailing how our white label process works to ensure it is a good fit for a prospective partner and their customers. I have a […]

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SEO Content Creation and Consolidation to Boost SEO Rankings

Last Updated on December 8, 2020 Many aspects boost search engine optimization (SEO) rankings. The one that we will touch on here is SEO content creation, both in developing the content and consolidating content. Both are important to strengthening a website’s overall authority on specific keywords. We will discuss some basics of content creation, including […]

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Who Sees Your Ads? Building Search Term Audiences

Last Updated on November 30, 2020 Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when […]

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Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 1) 

Last Updated on August 31, 2021 One of the problems that most specialists performing white label SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find […]

Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 2)

Last Updated on June 4, 2021 Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking […]

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Who Are Googles Competitors

What About Google Search Engine’s Competitors?

Last Updated on August 31, 2021 In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search […]

Optimizing for Voice Search and Winning Google’s Featured Snippet

Last Updated on August 31, 2021 How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your […]

Winning Googles Featured Snippet

Google Ads VS Google Adwords

Google Ads Vs Google AdWords

Last Updated on November 20, 2020 For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from […]


What to Do When PPC Fails – 12 Key Questions to Achieve Your Marketing Goals

Last Updated on October 14, 2020 We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because […]

Boost Your Web Dev Productivity

Last Updated on October 13, 2020 If you love to do web development like me, you should know the importance of having great tools in your web browser that simplify your work and boost your productivity. That’s the case of Google Chrome and the Chrome Extensions’ comprehensive offering that will boost your web dev productivity. […]

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How to start a digital marketing agency

How to Start a Digital Marketing Agency

Last Updated on October 13, 2020 So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or […]