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Social Media During COVID: An Antidote to Social Distancing

Since the spreading of the COVID-19 outbreak and pandemic, the expression “Social Distancing” has been increased to the point of being a strict federal government policy. In most states, a government-ordered lockdown followed. The hashtag #StayHome can now be seen everywhere on social media during COVID flareups. What is Social Distancing? Social distancing is physical […]

Social media during COVID

New Google Ads Platform Change 2

Is the New Google Ads Platform Change Easier for Users?

Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]


Examining Marketing Tone and Pain Versus Pleasure

There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]

Marketing tone