Social media has become a dominating force with over half of the world’s population being involved in one form or another. Not only that, but the average user of social media interacts with as many as 6 different social media platforms. While that number may initially seem excessive, if you look a little closer into […]
SEO and Google Ads management are services that have risen in popularity with many agencies offering them as a service. A lot of professionals want to jump in because they know the importance of having that something special, that edge. Google Ads Certification is advantageous for both new and experienced individuals in the space. As […]
If you are considering search engine optimization you will need to develop a list of questions to ask your potential search engine optimization vendor. Does your potential vendor provide any or all of the following? Keyword Research Competition Analysis Analytics Implementation Content Creation Ranking Results Tracking Regular Meetings Search Engine Optimization Strategic Planning Hazard Audits […]
Google Panda was born out of an attempt to put quality content creators and high-quality content above the rest. Picture this, it’s 2010, and Google search results are nothing like they are today. The highest-ranking sites are “content farms” that put out thousands of new articles and pages of content (The majority of these pieces […]
Google’s Performance Max campaigns have sparked quite a conversation as the relatively new kid on the block when it comes to digital advertising. This type of campaign uses Google automation technologies to optimize ad performance based on your specified advertising goals along with any audience signals, data feeds, and creative assets you add. In this […]
Google is not stopping when it comes to pushing out new features, many of which can make advertisers feel like they’re losing control of their campaigns. All the auto-applied recommendations, ad suggestions, automated extensions, and Performance Max campaigns can be daunting. We are certainly not going to argue that Google reducing transparency (search query reports, […]
What are title tags? Do they matter when it comes to ranking on SERPs? How crucial of a ranking factor are they? These questions have come up quite a bit with different responses. Some say that title tags are incredibly vital for ranking success, but what’s the definitive answer? Here we will go through the […]
It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]
We live in unpredictable financial times. 2021 saw the fastest economic growth in decades in America and unprecedented job creation. The economy overheated to the point that we also began to experience the highest inflation rates in decades. Now, between high costs and ever-rising interest rates, the economy is incredibly unstable. Did we grow too […]
So you’re getting set up with Google Analytics 4. Before you consider the task done, you should make sure to have at least the three most common reports ready to go. You’ve probably used Google Analytics before and have certain reports that you like to use. Now that Universal Analytics is moving up […]
Being in Marketing for many, many years we get asked several questions repeatedly. One of those questions is What is the absolute best marketing strategy for getting an ROI, basically what solution do you get the most from with little effort. The answer is easy and quite clear, except it always needs to be explained […]
The benefits of white label service providers for your marketing agency are numerous. But, one of the biggest is that it allows you to offer products and services created by a third party without investing time and money into creating your own. Something interesting to know is that many businesses and agencies have found success […]
The Beginnings of SEO Since its conception in the mid-1990s, search engine optimization has been around for almost three decades. Also known as SEO, it has gone through some significant changes. While Google and SEO are synonymous today, the practice actually predates the popular search engine. SEO grew and became more sophisticated alongside the exponential […]
You absolutely can do your own PPC. Many individuals and companies do their own campaigns. Pay-per-click advertising is for everyone, not just the experts. But that’s the real question, then – do you want your PPC campaign expertly done? Look at it this way – if you’re not a trained and experienced programmer, would you […]
PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]
Marketing has evolved quite a bit throughout the years. Gone are the days when people were forced to go around the streets yelling to passers-by about the wares and services they offered. While you could still do that today, online marketing has made it so much easier and much more convenient for businesses to make […]
You wouldn’t go on a road trip without checking your engine oil, so you probably wouldn’t want to drive around with old tires either. Similarly, successful SEOs take the time to check their website for key technical issues regularly. Doing so keeps you running smoothly for your customers and helps your other marketing efforts. P.S. […]
Learn about the significant changes in PPC strategy for 2022, including paid search innovations, new ad platform features, and evolving privacy issues. The search marketing sector and other paid ad platforms have seen a lot of great technical advancements, new releases, and feature enhancements this year, so 2022 looks like the potential for search marketers. […]
Twitter Spaces is the latest Twitter feature that can assist businesses in expanding their presence on the network. Audio content is trending and the hottest among social media users right now. From podcasting to Clubhouse, many companies are using it in their content strategy. They aren’t, however, the only alternatives available to individuals interested in […]
In PPC, the key performance indicator plays a fundamental role. They let you track the performance of your paid ads and improve them on the run. KPIs, or Key Performance Indicators, are metrics that can be used to measure the output of something. In our world, we use them to measure the production of a […]
