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Optimization Technique For Google Display Campaigns
This month’s blog is focused on an optimization technique for your Google Display campaigns. The key idea behind a display campaign is to get your
What's this about Facebook Embedded Posts?
Facebook has just recently announced that they are rolling out Embedded Posts, which is only available for Bleacher Report, CNN, Huffington Post, Mashable, and PEOPLE
Having Trouble with your Mobile Components?
Okay, so we ran into a bit of a problem while installing a mobile component for a client’s website. The component was awesome, except for
3 Simple Ways to Increase Lead to Sale Conversion Rates
Be Persistent, Be On Time, Make Every Interaction Valuable. Marketing and Sales at its finest means that you pay close attention to these 3 things and apply
That! Company, an SEO company, now serving Seagram's Ginger Ale
That! Company, a PPC and SEO company, thought Seagram’s Ginger Ale was a great choice to add to our list of delicious fountain drinks. We
Why Think Locally?
You should be looking at Google Local or Bing’s Places for Business. Most businesses can capitalize on being in their local search. If the business
Should I Use Zip Codes To Target Locations In AdWords?
Google has made a new feature called Zip Code Targeting that is “supposed” to help local businesses target local customers with ease. This new targeting
Simple Guide to Remarketing
Remarketing in AdWords is a great way to market to potential clients or customers who have already shown an interest in your particular services or
The Ever Changing Environment Of The SEO Industry Offers Challenges That Make Us Better
In today’s ever evolving SEO space, we all face challenges. Google tweaked this. Bing did that. Panda. Penguin. Social. Back links are good. Back links
The New WordPress Update
WordPress, a content management system for websites, just released its latest update, version 3.6 “Oscar.” As of August 1st, 2013, the update has become available
Everybody Loves a Success Story
There are a lot of great things about being in the marketing field. I am going to focus on just one of them. It is
Video Campaigns
Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the sidebar
Facebook Graph Search – What does it mean to your business…
For those not familiar with Facebook Graph Search, it is their latest foray into being able to search through their users’ publicly presented data. However,
A Guide to the Brand Manifesto
A brand manifesto is an important component for organizations who are committed to creating a meaningful brand. Often described as a “Rallying Cry”, the Brand Manifesto
What is Contextual Search?
Up until now, search has worked something like this: a search engine user types in a word or phrase into a box, and the search
What is PPC Management?
When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an
Writing Faster: 7 Tips to Increase Your Writing Productivity
If you write content to boost your SEO campaign, fuel your newsletter, and/or satisfy the needs of your Social Media followers, then you know the
Understanding the Basics of Social Media Marketing.
There are many things that one needs to be aware of when dealing with Social Media Marketing. For starters, it is important to understand who
It Takes Money to Make Money
We have all heard this saying before. In the case of a PPC account, it’s true. Yes, you can spend advertising dollars on targeted ads
Where is SEO Going?
As we work here in the SEO field trying to figure out what Google wants from a website to let it rank better, we are
What Makes an Awesome Logo?
Keep it simple, simple, simple! A logo should work in a simple manner, without silly cliches or amateur photoshop effects (emboss & drop shadow anyone?).
Path! To better networking
Many of you have probably noticed an increase in the use of social media apps, and they are probably beginning to bog down your phone
Locked out of Facebook again?
Your friends can now help if you are locked out of Facebook. Facebook has recently announced that they have created a new way for you
The Mother's Day Gift Guide For Marketers
We at That! Company pause to recognize mothers everywhere. If you are considering what to get your mother for Mother’s day, consider this, our fellow
