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What are the various Google Conversion types and which one should I use?
The other day I was adding new columns to one of my Adwords Campaign and found that Google had added a couple of new Conversion
Yelp Sting Operations are clearing out Paid Reviews
Yelp has been very powerful in quite a few industries, with it bringing in 40+ million reviews for businesses, it has made a dramatic impact
Custom Joomla websites, from Illustrator to the web, a condensed version
1. I prefer Illustrator, make sure your art board width is 900-1100 pixels wide. We want to stay in the 1024×768 monitor resolution most still
Google Author Rank will play more of a role in organic rankings.
Author Rank will continue to grow in its influence of SEO and rankings, but there are still many unknowns. Author Rank goes hand-in-hand with social
The Impact of Social Signals and How They Will Affect Search Engine Rankings
Everyone in the Internet marketing world has seen the writing on the wall. With the roll out of Hummingbird & Penguin, the way we used
That Company Wishes You a Happy New Year!
It’s been another great year with our clients, and we’re excited for a successful 2014! If you’re a new customer, a long standing client,
Cold Calling isn't dead. It's very much alive
Cold calling is a vital marketing channel for many businesses. Not everyone will be looking or think they need your business or services. So how
Using Broad Match Modifier
You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your
How to Setup a Google Video Campaign
Step One Link Adwords and YouTube accounts Linking your accounts is an optional step, but can help you save time when you’re creating new video
Should You Be Using Texting Campaigns in Your Marketing/PR Efforts?
PR practitioners know that they need to be exploring and utilizing the latest digital strategies, but many are unfamiliar with the capabilities of text. Here’s
How To Improve My Impression Share
According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In
Google Tag Manager 2013
As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This
Is Search Engine or Social Media PPC for Me?
You mention pay per click advertising and I immediately think Google and Bing/Yahoo, but we can’t forget the other “big dogs” on the block; Facebook
What Are Offer Extensions and Best Practices
Offer extensions allow advertisers to promote special deals alongside their text ads. When customers search for their favorite products/brands, they will be able to view
Google's Yellow Ad Icon
Google is now displaying a yellow “ad” icon next to search results. This expansion is now being seen across all desktop searches in the US.
Linking Adwords to Analytics
Mid 2013 Google has made it a little easier to link Adwords and Analytics. Linking the two gives you access to import goals, conversions, metrics,
How to ensure SEO success
There are no guarantees in life, but there are intelligent ways to invest your money. SEO takes time and a lot of effort in order
Forrester Says Facebook Is Failing Marketers
Forrester is global research and advisory firm and someone that many businesses listen to. They wrote an open letter to Mark Zuckerberg. The open letter
Why is a sitemap important for SEO?
This one should come straight from a book titled “S.E-Uh Oh’s & Advice for Beginners” Search engine optimization can be a daunting task involving many
The #1 Roadblock to SEO Success
Red tape. “I have to get this approved by my manager” or worse “I have to get this piece of content approved by our committee”.
Penguin 2.1 it's Effect and How to Recover
Recently, Google rolled out Penguin 2.1 to help “clean” up the internet space due to the increasing problem of excessive or spammy looking backlinks. In
Is your SEO Company Being Transparent and Accountable?
So, is your internet marketing/SEO company being transparent? Are they accountable for their success/failure? Here’s Three areas that you can expect any well-respected SEO Company
Dino Links!
Not to many years ago, in the primordial days of the search engines, great links walked the web lords of all they connected. Champion among
The Importance of Site Maps
When doing SEO work on a client’s web site an important tool to use is the site map. At its simplest it is just a
