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The Importance of Site Maps
When doing SEO work on a client’s web site an important tool to use is the site map. At its simplest it is just a
How To Set Up A Re-marketing Campaign In Adwords?
Setting up a Re-marketing Campaign for your Adwords account isn’t all that difficult. However I thought it would be a good idea to write a
Adwords Editor Tips!
This month’s blog provides some Adwords Editor (AWE) tips. AWE is a desktop tool you can use to make off line changes to your Adwords
Content is King, But What's The Story?
When it comes to SEO, content is a very important part. Content helps to dial in what a website is trying to say by helping
CTR: Every Impression Counts
Unlike the first impression when meeting someone; EVERY impression counts in pay-per-click advertising. Don’t believe me? You must if you checked your click through rate
Is This Relevant?
When assembling your Google Adwords campaigns one of the most overlooked things is relevancy. Some people have the thought that they can just throw
Taglines
First of all, here’s what a tagline is not: It’s not a proverb, motto, maxim or saying. It’s also not a mission statement or
Who is That Company & Why Are We Contacting You?
Who We Are – We are That Company an Inc 500 business and we work with some prestigious, high end brands that you may recognize
Three Awesome Tips for Website Content Development
1. Start a conversation with your ideal site visitor – Whoever is reading your site content should feel that it was written for them. 2.
Optimizing for Search and Conversions
Continuing changes to search algorithms have necessitated not only strong search engine optimization strategies but also direct optimization of the website’s conversion processes. It is
Biggest Loser and Paleo Dieting!
There is a challenge in the office right now that is modeled after the Biggest Loser television show. Not everyone is participating, but those who
Adwords Tips From PPC Pros!
One of the most commonly asked questions that I get is “What tips do you have for someone just starting out in Pay Per Click?”.
SEO or PPC? Which is the Best for your Company
Businesses face the challenge every day of deciding how and where to spend their advertising budget. Traditional methods…Television, radio, billboards, magazines and newspapers all want
Bounce With Me!
You’re browsing online for a new sports grill to go to and you come accross a Google-ad displaying, in the first line, ” Top 10
Yahoo Top Online Site In The US?!
For the first time in five years, Yahoo is the top online website in the United States. Yahoo.com has reportedly surpassed Google and Facebook in US internet
Invalid Clicks?
An Invalid click refers to clicks on AdWords ads that Google suspects are not the result of genuine customer interest. Invalid clicks can be performed
Optimization Technique For Google Display Campaigns
This month’s blog is focused on an optimization technique for your Google Display campaigns. The key idea behind a display campaign is to get your
What's this about Facebook Embedded Posts?
Facebook has just recently announced that they are rolling out Embedded Posts, which is only available for Bleacher Report, CNN, Huffington Post, Mashable, and PEOPLE
Having Trouble with your Mobile Components?
Okay, so we ran into a bit of a problem while installing a mobile component for a client’s website. The component was awesome, except for
3 Simple Ways to Increase Lead to Sale Conversion Rates
Be Persistent, Be On Time, Make Every Interaction Valuable. Marketing and Sales at its finest means that you pay close attention to these 3 things and apply
That! Company, an SEO company, now serving Seagram's Ginger Ale
That! Company, a PPC and SEO company, thought Seagram’s Ginger Ale was a great choice to add to our list of delicious fountain drinks. We
Why Think Locally?
You should be looking at Google Local or Bing’s Places for Business. Most businesses can capitalize on being in their local search. If the business
Should I Use Zip Codes To Target Locations In AdWords?
Google has made a new feature called Zip Code Targeting that is “supposed” to help local businesses target local customers with ease. This new targeting
Simple Guide to Remarketing
Remarketing in AdWords is a great way to market to potential clients or customers who have already shown an interest in your particular services or
