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A THAT! Company Christmas
By a vote of 17 to 7, the ad agency (leigh, Izaak, and Mike) win the office decorating contest. They will each recieve a vacation
THAT! Company receives national recognition for nonprofit work
A food pantry, a group helping earthquake victims in Haiti, and a juvenile outreach program are just a few organizations that have benefited from
Heavy promotions and discounts lead to record online sales
Cyber Monday was a big win for e-commerce websites hocking their holiday wares. With more than $1 billion in online spending, Cyber Monday 2010 shattered
Consumers turn to search to prepare for holiday shopping season
This year’s holiday shoppers are the smartest searchers in history, according to data from Insights for Search and a Google/OTX study. As Black Friday, the
Small businesses expected to increase 2011 marketing budget
Small businesses are expected to invest more money into online marketing efforts next year, according to a recent survey by Zoomerang and GrowBiz Media. The
latest Harry Potter Flick Book Series Sales
What’s the best way to spur book sales? Make sure the book is adapted into a movie, of course. No other book/movie enterprise has demonstrated
More Fortune 500 Companies Flock to Twitter in 2010
The number of Fortune 500 companies with active Twitter accounts almost doubled in 2010, giving the mini-blogging social networking website some serious blue-chips cred. Three
Political Ads Bombarded Ohio TV Viewers
The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and
Tracking eyeballs and expressions in the Cinema
What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared
Commercials Shrink to Fit Attention Span
With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise
Why Social Media Optimization Matters
Social Media Optimization (SMO) is a process that allows your content to be shared across the social web. When your content is accessible through social
The Search Alliance Effect
By Derrick DeYarman PPC Manager Yahoo and Bing fully integrated Search Alliance today ahead of the expectations of many in the Pay Per Click management
Sears' Internet Marketing Targets Undead
When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain
Ad from the past
Lestoil’s Advertising Foilble? I’ve never heard of this cleaning product. So my guess is that in devising this advertisement, the executives at Lestoil didn’t
Like button builds brand loyalty
Facebook has changed the way people connect with brands. Marketing research has found that Facebook users who have been prompted to sign up with
Mobile Ad Revenue Rises in 2010
With more Americans picking up the latest smartphones, advertisers are pouring money into mobile ads. Mobile advertising has reached the mainstream of digital advertising in
Halloween Facts
What I find most intriguing is how much money was spent on Halloween costumes in 2009. Click on the graphic to get the scoop on
Facebook partners with Bing
Facebook and Microsoft are joining forces to link “Like” data and profile search to Bing. The partnership could give Bing a much-needed boost in social
Internet Advertising Revenues Grow in First Half of 2010
Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, according to an IAB Internet Advertising Revenue Report.
Mystery Box Advertising
How would you feel if when you came home you discovered a mysterious package inside your apartment in front of your door? Surprised, frightened, or
A new way to Twitter
Are you a Twit who’s jonesing to Tweet, but your cellphone is dead and you’re no where near a computer. Have you considered using your
Twisplaying Tweets
Twitter may get a boost in the physical marketplace if the digital Twisplay has anything to say or, in this case, scroll about it. Twisplays,
Pizza, Pizza and More Pizza
This 10 minute promotional video promotes Google Search with My Location. Say what your’re looking for, in this case Pizza, and your phone returns directions to nearby pizza
