Unlike the first impression when meeting someone; EVERY impression counts in pay-per-click advertising. Don’t believe me? You must if you checked your click through rate
When assembling your Google Adwords campaigns one of the most overlooked things is relevancy. Some people have the thought that they can just throw
One of the most commonly asked questions that I get is “What tips do you have for someone just starting out in Pay Per Click?”.
You’re browsing online for a new sports grill to go to and you come accross a Google-ad displaying, in the first line, ” Top 10
An Invalid click refers to clicks on AdWords ads that Google suspects are not the result of genuine customer interest. Invalid clicks can be performed
This month’s blog is focused on an optimization technique for your Google Display campaigns. The key idea behind a display campaign is to get your
Google has made a new feature called Zip Code Targeting that is “supposed” to help local businesses target local customers with ease. This new targeting
Remarketing in AdWords is a great way to market to potential clients or customers who have already shown an interest in your particular services or
Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the sidebar
When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an
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