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Making A PPC Landing Page
So you’ve started your Google Adwords campaigns and things are up and running, but you are not getting the conversions that you had hoped for.
What To Measure When Your PPC Efforts Don't Convert.
Lets face facts… Not every click is going to convert into a sale or lead in your PPC Account. Brand awareness is going to almost
Private label SEO – That! Company SEO For Your Clients
Private Label SEO for Marketing Companies Private label SEO is ideal for marketing companies who do not have an SEO department in house or are
What in the FUDGE is HTML5 Anyway?
HTML5 was designed to replace both HTML 4, XHTML, and the HTML DOM Level 2. I can go on here and spout technical terms about
White Label Search Engine Optimization – You Get The Credit
Attaining Great Results Under YOUR Brand White label Search Engine Optimization (AKA White Label SEO) is a great way to provide the best services to
Resell SEO Services From That! Company to Your Clients
Looking to Resell SEO? Let That! Company Work for You! From one marketing company to another, we know it is difficult to run every aspect
Content Marketing
Content marketing is the systematic process of posting and sharing information about the products or services that you offer in the digital spaces that you
Differences Between CSS2 & CSS3
The biggest difference between CSS2 and CSS3 is that CSS3 is now split into different modules. Since each module makes its way through the W3C
Where are Your Customers? No, Really…
My very first blog post here talked about my puzzlement at seeing a billboard for an online-only business. When I parsed it out, however, I
PPC & Google Analytics
Google Adwords offers a number of different ways to view data that can help you optimize your campaigns. However, that’s not the only tool you
User-Friendly Websites – Super Important?
The answer is yes, a user-friendly website is super important. Of course, you are likely to want more in depth information than that short answer,
Content Marketing and Vine: ADD Advertising
There are so many avenues a company can explore to get product exposure these days; between Facebook, Twitter, Google Ads, and even less notable web
Does Search Help Brand Awareness?
Brand awareness isn’t what most direct response marketers think about when they are advertising in search. However, this is a secondary effect. When a consumer
Learn Google's Ad Rank Formula & How You Can Save Money By Paying
If you don’t know by now Google cares about the quality of experience you provide to their users. You can bid a higher CPC than
The Critical Role of Brand Statements
Branding statements communicate the essence of, well, your brand. It reflects what your brand stands for and its reputation. It reflects what you want to
What is wrong with my SEO?
That is a great question and one that requires a complex answer as there are likely many aspects to your SEO that need to be
6 Tips On How To Grow Your Google+ Fan Base to 1,000 & Beyond.
1. Buy Them. NO, DON’T DO THIS! It may be tempting, but in the long-run it’s going to reduce your engagement and is going to
Not Using Google Places? Here Is What You're Missing.
If your local business hasn’t claimed its “place” in Google Places, you’re missing out! Google data shows up to 20% of all searches request a
May 2014 Google Algorithim Shift (Panda 4.0)
On or about May 20, Google launched a the fourth “major” Panda algorithm update. (Google often rolls out updates before confirming that they are doing
6 Ways to Create Efficiencies Between Your SEO & PPC Teams.
If you’re an organization that has separate teams working on SEO/PPC then here are 9 ways to ensure they’re working on the same team for
How To Target a Single-Device Despite Enhanced Campaigns. A work around has been discovered!
First off my thanks to Susan Waldes at Search Engine Land for publishing this recent discovery. Now, we’ve long desired the ability to create single-device
Understanding Impression Share
Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really
Tools are Good; Experience is Better
In my time working at That! Company, I’ve really enjoyed using all of the wonderful tools, both free and paid, that we have access to.
The Death of Google Plus
There are always benefits of competition. If you look at Pepsi… Coke may come to mind. If you think of Papa Johns Pizza, many will
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