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Using Trust To Bring Relevancy To Your CRO
The Scottish novelist George McDonald once wrote: “to be trusted is a greater compliment than being loved.” In today’s world of marketing—especially digital marketing, winning
Why you shouldn’t use Google Analytics
Why you shouldn’t use Google Analytics Google Analytics (at https://analytics.google.com) is a tool to help measure traffic that arrives at your website, to determine useful
Changing my URLs and 301-Redirecting the Old One.
When changing domains, or URLs, failing to correctly redirect to your new website will instantaneously send you flying into a no-traffic zone, causing new visitors
Facebook Events Discover – Helping iOS users find local events
On December 17th, 2015, Facebook announced that they’re aiming to make their “Facebook Events” app a little more useful. iOS users in 10 major U.S.
10 Reasons You Are Losing Web Traffic & What to Do About It
The web universe is changing, things are moving faster, algorithms are more complex and information is more targeted. More people use the web every day
Just How Useful Is Google's Search Console
Formerly WMT (Webmaster Tools), Google’s Search Console is a helpful tool for web developers, site owners, site administrators, SEO specialists or online marketers. It provides
How To Add Tracking To Multiple URLs In Less Time
We all know how much of a pain it can be to add tracking to the back end of our URLs. From the time that
Why Do I Need a PPC Manager?
Are you marketing your business online through Adwords, BingAds, Yahoo, Facebook, LinkedIn or any other platform you may be advertising in and you are not
The Importance of Website Security
Website security is essential if you wish to have a working site. There are automated robots everywhere on the Internet trying to hack into any
Top 3 Exclusions in PPC Management
We all have the vision of having the best pay per click (PPC) campaigns where we have the best keywords, the best ad copy, best
Adding UTM Tags to Bing Ads Destination URLs
For many years it seems that Bing Ads has been running far behind Google Ads in the Paid Search marketplace. However, in 2016 it seems
The Scoop on Google Algorithm Changes
Over the years, Google has made several changes to their algorithms. In some cases, these often sudden changes caused a ripple effect among the SEO
Improving Your Business with a White Label
The term white label refers to the outsourcing of work to another company while keeping your brand name on all the work that they do
Just How Useful Is Google’s Search Console
Formerly WMT (Webmaster Tools), Google’s Search Console is a helpful tool for web developers, site owners, site administrators, SEO specialists or online marketers. It provides
An Old SEO Favorite: Content is King
As an old SEO mantra, Content is King. The subject has been talked about by a lot of people and it is likely one of
New Image Extensions From Bing Ads
These New Extensions Will Get You More Bang For Your Buck Say What?! Is it possible? Can it be true? Did Bing Ads actually come
Content Marketing Predictions for 2016
Content Marketing in 2016 and the Changes to Come As we approach 2016, many of us are wondering what to expect in the future of
Helpful Adwords Tools: Adwords Scripts
Adwords Scripts As day-to-day tasks mount up in your schedule, finding time to complete these tasks can sometimes be difficult at best. Bidding, budgets, campaigns, and
Comparing Adwords Campaign
Comparing Your Adwords Campaign To The Competition’s Campaign Wouldn’t it be great to be able to see the inside of top competitors’ Adwords campaigns and
IT Training and SEO
Keep Your It Skills Up To Date To Help Your SEO In IT it is very important that you keep up on new developments in
Avoid SEO Campaign Mistakes
Three Simple Mistakes To Avoid When Launching an SEO Campaign The thought of getting started on your SEO campaign can seem like a daunting task
How to Give Your Site SEO Effectiveness
Seven Steps To Power Your On-page Optimization, Part Two Last time, I spoke about 4 key steps to building SEO effectiveness for your site: Correct
OnPage SEO Tips
Seven Steps To Power Your On-page Seo, Part One Are you thinking about building a site of your own, or redesigning a current site? Well,
