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Building Filters In Adwords Editor Version 11
With the launch of the new Adwords Editor version 11 the entire user interface has changed. After installing the new version you will notice
How Set Up A Google Analytic Goal Funnel
A very important step in a successful Adwords Campaign is to have Google Analytic installed on the web site and to make sure you have
How To Target Keywords Effectively & Gain Market Share
When looking at how to structure your Search Engine Optimization (SEO), your approach shouldn’t be to target everything right out the gate. Look for the
Google Updates Their Local Pages Quality Guidelines
Fairly recently, Google has a made some updates and clarifications to their quality guidelines for local pages. The hope is that this will clear up
What are a couple of the challenges of Search Engine Optimization or SEO?
As a marketing professional, I have run into many challenges over the years & my desire to speed the learning curve of anyone wishing to
Facebook Introduces a Call-To-Action Button For Business Pages
Facebook keeps coming up with great new tools for business pages. In the event you missed it, December 10th 2014 the organization affirmed audience targeting
Google Working On A ‘Buy Now’ Button To Compete With Amazon
The latest in an ongoing battle between Amazon and Google sees the Wall Street Journal reporting that Google is preparing to take on Amazon with
Top 10 Signs Your Online Marketing is Entering 2015 Stuck in 2013
1-Your website is not responsive-The majority of all online traffic in the US is now mobile traffic. That means whatever screen resolution was the most
Plan for 2015 with Free SEO & PPC Competitive Research
Planning your marketing efforts for 2015? Have it all planned out and want some competitive information? Want an audit of your existing efforts? Whatever your
What Difference Does a Device Make? Plenty.
A few months ago, one of my colleagues wrote about the importance of creating user-friendly websites (https://www.thatcompany.com/that-blog/36-search-engine-optimization/608-user-friendly-websites-super-important.html). He covered navigation, on-page content, and conversion points.
Tips To Lower Your CPC
Wondering how you can lower your CPC in your Adwords campaign? By lowering your CPC there are all types of benefits, but the most common
What is bounce rate and how can I improve it?
Out of the several metrics website owners should be paying attention to, bounce rate is up there. Bounce rate is often overlooked and is a
That! Company Haunted House!
As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise
Top 10 Common Reasons Your Site is Not Being Indexed by Google
Having your website structured so that it may be indexed by Google is a crucial factor when it comes to SEO. Without your site being
Don't Make These SEO Mistakes… It Will Cost You!
Strategies on being effective with Search Engine Optimization (SEO) have evolved over time but, one thing is clear… what not to do is just as
Factors in Picking Your SEO provider for Continued Business Success
Search Engine Optimization or SEO has become a way of leveraging your marketing dollars in a day where every penny counts. SEO isn’t an overnight
A Day in the Life of That! Company PPC Reporter
My primary duty every morning is preparing PPC reports for our client managers for the clients they contact on that particular day. Not only is
What are you doing with your site? No Really…
We all search and surf the internet but not everyone truly understands what is happening behind the scenes. Joe is looking for a particular piece
How Does Remarketing Work? Know Your Facts!
It’s not unusual to find websites that make you wonder what the site owner and site designer were thinking. If you’ve ever encountered a website
Website Redesign Landmines Part 2
Another common, but often overlooked problem is that the search functions in new sites all too frequently create duplicate pages. This is problematic in a
Website redesign landmines Part 1
This year it seems that we have seen an inordinate number of problems for folks who have had a web redesigns by companies that are
What To Know Before You Go SEO – CMS Access
In my last post, we covered root level / server level access; necessary to make required changes to meet search engine optimization (SEO) best practices.
Is The Pigeon Update Making a Mess for You?
Pigeons have a reputation for being noisy birds that tend to congregate in a single area and poop all over everything. Google launched an algorithm
How PPC Is Evolving
Pay Per Click (PPC) Advertising is constantly changing, an evolution process that must be kept up with to verify your account is performing the best
