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How to Setup a Google Video Campaign
Step One Link Adwords and YouTube accounts Linking your accounts is an optional step, but can help you save time when you’re creating new video
Should You Be Using Texting Campaigns in Your Marketing/PR Efforts?
PR practitioners know that they need to be exploring and utilizing the latest digital strategies, but many are unfamiliar with the capabilities of text. Here’s
How To Improve My Impression Share
According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In
Google Tag Manager 2013
As a PPC Manager I have been running into more customers using the new Google Tag Manager to handle tracking on their web site. This
Is Search Engine or Social Media PPC for Me?
You mention pay per click advertising and I immediately think Google and Bing/Yahoo, but we can’t forget the other “big dogs” on the block; Facebook
What Are Offer Extensions and Best Practices
Offer extensions allow advertisers to promote special deals alongside their text ads. When customers search for their favorite products/brands, they will be able to view
Google's Yellow Ad Icon
Google is now displaying a yellow “ad” icon next to search results. This expansion is now being seen across all desktop searches in the US.
Linking Adwords to Analytics
Mid 2013 Google has made it a little easier to link Adwords and Analytics. Linking the two gives you access to import goals, conversions, metrics,
How to ensure SEO success
There are no guarantees in life, but there are intelligent ways to invest your money. SEO takes time and a lot of effort in order
Forrester Says Facebook Is Failing Marketers
Forrester is global research and advisory firm and someone that many businesses listen to. They wrote an open letter to Mark Zuckerberg. The open letter
Why is a sitemap important for SEO?
This one should come straight from a book titled “S.E-Uh Oh’s & Advice for Beginners” Search engine optimization can be a daunting task involving many
The #1 Roadblock to SEO Success
Red tape. “I have to get this approved by my manager” or worse “I have to get this piece of content approved by our committee”.
Penguin 2.1 it's Effect and How to Recover
Recently, Google rolled out Penguin 2.1 to help “clean” up the internet space due to the increasing problem of excessive or spammy looking backlinks. In
Is your SEO Company Being Transparent and Accountable?
So, is your internet marketing/SEO company being transparent? Are they accountable for their success/failure? Here’s Three areas that you can expect any well-respected SEO Company
Dino Links!
Not to many years ago, in the primordial days of the search engines, great links walked the web lords of all they connected. Champion among
The Importance of Site Maps
When doing SEO work on a client’s web site an important tool to use is the site map. At its simplest it is just a
How To Set Up A Re-marketing Campaign In Adwords?
Setting up a Re-marketing Campaign for your Adwords account isn’t all that difficult. However I thought it would be a good idea to write a
Adwords Editor Tips!
This month’s blog provides some Adwords Editor (AWE) tips. AWE is a desktop tool you can use to make off line changes to your Adwords
Content is King, But What's The Story?
When it comes to SEO, content is a very important part. Content helps to dial in what a website is trying to say by helping
CTR: Every Impression Counts
Unlike the first impression when meeting someone; EVERY impression counts in pay-per-click advertising. Don’t believe me? You must if you checked your click through rate
Is This Relevant?
When assembling your Google Adwords campaigns one of the most overlooked things is relevancy. Some people have the thought that they can just throw
Taglines
First of all, here’s what a tagline is not: It’s not a proverb, motto, maxim or saying. It’s also not a mission statement or
Who is That Company & Why Are We Contacting You?
Who We Are – We are That Company an Inc 500 business and we work with some prestigious, high end brands that you may recognize
Three Awesome Tips for Website Content Development
1. Start a conversation with your ideal site visitor – Whoever is reading your site content should feel that it was written for them. 2.
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