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May 2014 Google Algorithim Shift (Panda 4.0)
On or about May 20, Google launched a the fourth “major” Panda algorithm update. (Google often rolls out updates before confirming that they are doing
6 Ways to Create Efficiencies Between Your SEO & PPC Teams.
If you’re an organization that has separate teams working on SEO/PPC then here are 9 ways to ensure they’re working on the same team for
How To Target a Single-Device Despite Enhanced Campaigns. A work around has been discovered!
First off my thanks to Susan Waldes at Search Engine Land for publishing this recent discovery. Now, we’ve long desired the ability to create single-device
Understanding Impression Share
Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really
Tools are Good; Experience is Better
In my time working at That! Company, I’ve really enjoyed using all of the wonderful tools, both free and paid, that we have access to.
The Death of Google Plus
There are always benefits of competition. If you look at Pepsi… Coke may come to mind. If you think of Papa Johns Pizza, many will
Bing/Yahoo Product Ads
One thing that people have enjoyed in Google for years now are Google Product Listing Ads. Merchandisers have been able to upload their product
Should Brands Utilize Reddit in Their Marketing Strategy?
By now, everyone has heard of Reddit, but learning the ins-and-outs of this community can be challenging, to say the least. This especially applies to
Social Media Return On Investment (ROI) And How To Measure It
If you feel like you spend hours upon hours of time on Social Media Campaigns and you struggle to determine if it is successful… you
On-Page SEO Part 2
My last blog was on the importance of Titles. This one deals with Title tags’ little brother, Meta-descriptions. First and foremost, Meta-descriptions need to be
On-page SEO Part 1
There are essentially three major parts of SEO—content, off-page (or back-linking) and on-page SEO. On-page is probably the easiest to do, and perhaps for that
Getting to Google’s First Page: Assessing the Competition
Do a search on Google, and you’ll see ten organic links on the first page. Almost nobody clicks over to the second page, so your
Meta-Description Optimization is NOT Dead!
Hello this is Derrick De Yarman Director of Search Engine Optimization again. My last blog was on the importance of Page Titles. This blog deals with Title tags’ little
How Long tail Keywords Can Help Local Businesses
Most people who think about the keywords that they’d like to rank for tend to go for the words that are the most popular keyword
[ALERT] Google is actively reducing bad Adword Accounts
ALERT! Adwords account Counterfeiters be put on notice that Google is coming for you! Dear reader, I hope you’re not concerned and are acting ethically,
The SEO Managers Guide: To Starting a New SEO Project On The Right Foot 101
In general, many clients are new to the search engine optimization process. They have been exposed to the search engine optimization process during the sales
Easy to Read or More Scientific – How Should You Write Your Content?
This is a question that many people wonder and Google’s Matt Cutts, recently addressed this on their YouTube channel. He said that he spent a
How To Use Adwords Keyword Insertion
Google Adwords Keyword Insertion is what they refer to as the ability to dynamically update ad text in your ad variation with the keyword that
What do Asterisks In Google Analytics Mean?
Have you ever come across a asterisk in your Google Analytics and wondered what it actually means? The answer is simple… it represents your Google
What is Webmaster Tools?
For an SEO professional nothing is quite so aggravating as Google’s habit of changing the rules without any notice. We can’t blame them of course
Google Campaign SiteLink Extensions 101
So what are Sitelinks? they are ad extension that let you show additional ad text with links to extra pages on your website. They
Learn the Formula for Well Performing Facebook Ads
When launching your advertising, you first must define your expectations. Are you trying to expand your fan base with likes, followers or drive more traffic
Providing Quality Customer Service
Whether your business is big or small customer service is key to success. When a customer calls they want to speak with a live person,
Challenging Prospects Vs. Being a "Yes Man"
Do you prefer for your customer to like you a lot or to recognize you as the best provider? It’s tough we all have a
